Reliance Communications launches its GSM Services
As a part of the nationwide roll out of its GSM services, CDMA major, Reliance Communications (RCom), today launched its GSM services in Mumbai. RCom, which became the first private CDMA in India to provide GSM services, had recently announced the launch of its GSM services across 11,000 towns in the country.
To capture its share in the fast growing GSM subscriber base with special focus on the segment of the population which provides less than Rs 300 as average revenue per user (ARPU), RCom has launched its services as competitive prices. In Mumbai, the company has launched a tariff plan which offers its customers a one-time subscription charge (including GSM SIM) of Rs 25.
The company sources said that RCom is placing orders with LG, Samsung and Motorola for GSM technology handsets. The entire order is estimated to be worth $ 770 million. “The company is expected to order approximately 7 million handsets from these handset manufacturers. The average cost of each handset will be around Rs 4,000 per piece,” said sources.
On the company’s plans to enter the 3G space, Mr Ambani said the company was looking forward to participating in the 3G bandwidth auction. It plans an investment of between Rs 2,000 to Rs 4,000 crore for its foray into 3G services.
Seems Reliance Communications is all set to capture the GSM market too…
Read more: Business Standard